This is Our Time.

These days, the right writer can do more to more to grow your brand and business than ever before. Not just through copy. Or content. Or concepts. But through brand story – the single, strong narrative that brings all of your communications together. Beginning with brand pillars, I partner with clients to develop strategic and authentic narratives that forge memorable connections with consumers across all media.

Recently, I’ve helped clients grow their annual revenue by 10%, increase web traffic by over 200%, close a $195M acquisition, and enter productive agency of record partnerships. 

 

 

Recent Clients

 

COMMUNITY
COFFEE COMPANY

ROBLOX
GAMING PLATFORM

CYBEX
B2b EXERCISE EQUIPMENT

 

Heritage Brand Speaks Digital
and Goes National

 

Family-owned and operated for four generations, Community Coffee operates upon the same values, passions and ideals that inspired their founder a century ago. 

When we met, they were a beloved brand in the South, but struggling to connect with consumers online and nationwide. 

I crafted brand pillars, a master message hierarchy, tone and voice guidelines, then brought them to life in the most compelling iteration of their brand story ever.


THE COMMUNITY COFFEE
 INTEGRATED BRAND STORY

WEBSITE | VIDEO | DIGITAL | PRINT | EVENT


BRAND STORY WEBSITE

 
 


BRAND STORY WEBISODE LANDING PAGE

 
 

BRAND STORY PRINT CAMPAIGN

 

BRAND STORY WEBISODE TRAILERS

 

RESULTS

Revenue up by almost 10%
Annual purchase frequency up by 40%
Significant improvement in SEO and traffic
Stakeholders deeply impressed
Agency becomes "Agency of Record"


COMMUNITY COFFEE
SAINTS SELFIE
PROMOTIONAL CAMPAIGN


LandinG page | BANNERS | SOCIAL | OUTDOOR 

America’s Most Popular Game Platform
Beats the Impossible

 

Few game platforms are as innovative, as robust, and as exciting as ROBLOX. With over 80 million engagement hours per month, it's the most popular website for kids in the US.

Unfortunately, their branding was telling a distinctly different story.

After establishing brand pillars, a master message hierarchy, and brand voice and style guidelines, I authored a brand story that set the stage for limitless possibilities.

 

BRAND STORY

VIDEO | WEBSITE


BRAND STORY VIDEO


BRAND STORY WEBSITE

B2B Brand Reclaims
Rightful Title

 

When I met Cybex, they were the undisputed leader of the exercise equipment industry (if you understood the subtleties of biomechanics or the significance of arcuate motion). 

Despite having 45 years of experience, and profoundly deep roots in exercise science, their message was not reaching the right people.

After assembling all the elements of a strategic and honest story, I brought the conversation back to what mattered  — the most effective exercise equipment in the world.

 

THE CYBEX INTEGRATED BRAND STORY

VIDEO | TRADE SHOWS | MICROSITE | EMAIL | PRINT | INTERACTIVE


BRAND STORY VIDEO

Brand StorY Microsite

 

BRAND STORY VIDEO

 

RESULTS

Significant improvement in SEO and traffic
Stakeholders deeply impressed
Agency becomes "Agency of Record"
In part due to their new branding, Life Fitness acquires Cybex for $195 million in January, 2016.


6 CYBEX TRADE SHOWS

VIDEOS | TRADE BANNERS | INTERACTIVE DISPLAYS | DIRECT | PRESS RELEASES | LANDING PAGES | PRINT

12 TRADE SHOW VIDEOS


CYBEX INTEGRATED PRODUCT CAMPAIGNS

10 VIDEOS | LANDING PAGES | ARTICLES | EMAIL | PRINT | BANNERS | BROCHURES | SELL SHEETS

TREADMILL PRINT ADS

 

TREADMILL MICROSITE

 

TREADMILL VIDEO


SPARC PRINT AD

 

SPARC VIDEO

 

SPARC MICROSITE